July 10th, 2019 | 1 hr 2 mins
2020, debates, elections, hypnosis, metaphors, politics, primaries, rhetoric, stories
How do candidates change their message on the debate stage? What's the strategy behind some of the questions being asked and how they're answered? This episode we've picked out the most persuasive and fascinating moments of the first Democratic debate!
February 3rd, 2019 | 55 mins 2 secs
2020, campaign announcements, campaign rally, campaigns, kamala harris, metaphors, motivation direction, oakland, presidential election, rapport, slogans, stories
So many candidates are announcing a run for the presidency, but what makes one announcement better than another? This episode we review Kamala Harris's remarkable announcement to run for president. In her speech she builds story arcs, weaves meaning into narratives, and demonstrates other persuasive tactics that make the crowd cheer.