June 22nd, 2018 | 40 mins 53 secs
alex jones, alt-right, conspiracy theories, elections, info wars, politics, survivalists
Ever talk to that one friend you have who believes all the conspiracy theories and ask yourself, "Where did they get all of these crazy ideas?" Well we did, and we tracked it down to Alex Jones and Info Wars – where fringe, alt-right survivalists are given the foundation for the next conspiratorial movement. We break down one of his episodes and show you how he sells his ideas... and his products.
June 8th, 2018 | 45 mins 20 secs
donald trump, elections, hnlp, language patterns, milton erickson, neuro-linguistics, nlp, politics, twitter
What does a pioneering psychiatrist born in 1901 and Donald Trump have in common? More than you might think! In this episode we explore how Milton Erickson, the father of modern hypnotic language patterns, influenced a lot of contemporary persuasive speaking techniques – especially in politics. What is it about Ericksonian speaking patterns that create deep, persuasive change in a person and how can politicians, or even yourself, use them to be more influential?
May 25th, 2018 | 39 mins 53 secs
body language, charisma, donald trump, elections, influence, michigan, politics, rally
Part 2! This episode is all about Donald Trump and a recent rally he held in Michigan. Many people on the other side say they don't understand why his supporters are so passionate, or how he can get so much conviction and belief from those listening to him. We examine his words and actions to show you exactly why he is seen as so charismatic to so many people. This is part two of a two-part episode.
May 11th, 2018 | 45 mins 18 secs
body language, charisma, debbie stabenow, donald trump, elections, influence, michigan, politics, rally
This episode is all about Donald Trump and a recent rally he held in Michigan. Many people on the other side say they don't understand why his supporters are so passionate, or how he can get so much conviction and belief from those listening to him. We examine his words and actions to show you exactly why he is seen as so charismatic to so many people. This is part one of a two-part episode.
April 27th, 2018 | 47 mins 31 secs
aleksandrkogan, cambridge analytica, congress, elections, facebook, facebook data breach, facebook data leak, hearings, house of representatives, politics, senate, zuckerberg
Facebook CEO, Mark Zuckerberg testifies before Congress. We break down audio clips to explain many of the subconsciously persuasive devices being used to distract or entrap.
March 30th, 2018 | 52 mins 42 secs
average voter myth, connor lamb, elections, lulu garcia-navarro, national public radio, npr, pa 18, pennsylvania, politics, renee montagne, rick saccone
A must-listen episode where we break apart a story from NPR in which they travel to Pennsylvania to talk to "average voters" about the issues most important to them in the recent special election. Although to the untrained ear these voters may seem like they're talking about the issues, we teach you to read the unconscious cues in their voices and break down the myth of the "average voter".
March 16th, 2018 | 49 mins 2 secs
analytics, bernie sanders, cambridge analytica, data, donald trump, hillary clinton, politics, voting
Ever wondered how campaigns choose the people they target with their message and why? Our guest, Luke Riley was on the inside of Hillary Clinton's data operation and he gives us the inside story about how campaigns and firms like Cambridge Analytica use consumer data to build predictive models of your voting behavior.
February 28th, 2018 | 48 mins 32 secs
barack obama, bernie sanders, communications, donald trump, government, hillary clinton, messaging, peter koltak, politics, press, us congress
We talk with Peter Koltak, Chief of Staff to a U.S. Congressman about the process behind crafting an effective campaign message and look back at all the ways it went well or ended poorly.
February 28th, 2018 | 1 hr 15 mins
2016, bernie sanders, donald trump, election, government, hillary clinton, hypnosis, hypnotism, joe biden, politics
In our first episode we break down the hypnotic language patterns of Joe Biden in a recent speech to the Chicago Council on Global Affairs. Then we get into the persuasive tactics used by candidates in the 2016 presidential election.