June 12th, 2019 | 43 mins 57 secs
2020, cory booker, elections, elizabeth warren, metaphor, pete buttigieg, politics, scaffolding, values
How much persuasion can a candidate get into a five minute speech? A lot! This episode we break down speeches from three very different Democratic candidates at the Iowa Democratic Hall of Fame forum where nineteen candidates only had a few minutes to relate to the audience and get them on their side.
May 29th, 2019 | 1 hr 2 mins
2020, elections, joe biden, politics, primaries, speeches, theme music
Is Joe Biden really sincere about his promise about restoring the soul of the nation? Listen to his first rally demonstrating thematic appeals, persuasive metaphor, and why he wants to stop fighting and start fixing. We break down how he is using Obama's tried and true playbook of persuasion in this episode.
May 10th, 2019 | 1 hr 1 min
advertising, cory booker, elections, emails, facebook, fundraising, hillary clinton, joe biden, julian castro, kamala harris, politics, social media
Every wonder who's writing those campaign emails that show up in your inbox at 3am? Or how about what goes into the 30 permutations of the same facebook ad you and your friends see every day? Our guest, Emma Kraus knows! She's joining us this episode to share her experience targeting voters with email fundraising and digital organizing. You don't want to miss this episode!
April 27th, 2019 | 48 mins 34 secs
Attorney General William Barr gets out ahead of the highly anticipated Mueller Report by holding a press conference and taking questions... about something nobody could read yet. How does Barr load his remarks up with persuasion and rhetorical devices to make you believe his summary of the report is true?
April 12th, 2019 | 48 mins 27 secs
2020 democratic primary, bernie sanders, beto o'rourke, communications, debates, donald trump, elections, empathy, executive coach, hillary clinton, joe biden, persuasion, politics, speeches
Who teaches a candidate to speak to the subconscious? How do politicians learn to be more persuasive and likable? Is there a method you can use to adopt these qualities in your own everyday life? In this fascinating episode we speak with Tara Swords, executive coach and communications consultant about how she trains politicians to speak subliminally correct!
March 30th, 2019 | 56 mins 10 secs
2020, john ratcliff, kevin mccarthy, lindsey graham, liz cheney, mueller report, politics, press conferences, sarah sanders, steve scalise, ted cruz
How do you take a terrible narrative and flip it on its head? In 24 hrs the Republicans went from being back on their heels to in front of the cameras, touting the scandalous victimization of Donald Trump. How did this happen and what rhetorical techniques did they employ in this flip? Find out in this episode!
March 4th, 2019 | 1 hr 4 mins
2020, announcement speeches, bernie sanders, democratic primary, donald trump, double communication, elections, mindreading, politics, punctuational ambiguity, scope ambiguity, special interests
We all have that "Bernie Bro" friend who can't seem to get over his 2016 loss. What made Bernie such a galvanizing candidate who can generate such fervent supporters? And will his magic work again now that he's announced another run? We break down his announcement video and ads to get to the bottom of Bernie.
January 18th, 2019 | 1 hr 3 mins
border wall, chuck schumer, donald trump, government shutdown, immigration, mexico, nancy pelosi, oval office, politics, speeches, trump shutdown
In this episode we break down Donald Trump's Oval Office address over the shutdown and border security, as well as the Democratic response from Nancy Pelosi and Chuck Schumer underscoring what is happening persuasively in this political war over reopening the government.
December 9th, 2018 | 46 mins 31 secs
ayanna presley, beto o'rourke, elections, midterms, politics, speeches
In the second part of our mid-term victory speech series, we're taking a look at speeches on the left by Beto O'Rourke and Ayanna Presley. These speeches are extraordinary examples of thematic structures, metaphor, and symbolism.
November 23rd, 2018 | 48 mins 58 secs
alexandria ocasio-cortez, elections, midterms, politics, rhetoric, speeches, ted cruz
In this two-part episode we take a look at some of the best victory and concession speeches from the midterm elections by both parties. Here, in part one we break down victory speeches from Alexandria Ocasio-Cortez from New York, and Ted Cruz from Texas.