April 12th, 2019 | 48 mins 27 secs
2020 democratic primary, bernie sanders, beto o'rourke, communications, debates, donald trump, elections, empathy, executive coach, hillary clinton, joe biden, persuasion, politics, speeches
Who teaches a candidate to speak to the subconscious? How do politicians learn to be more persuasive and likable? Is there a method you can use to adopt these qualities in your own everyday life? In this fascinating episode we speak with Tara Swords, executive coach and communications consultant about how she trains politicians to speak subliminally correct!
March 30th, 2019 | 56 mins 10 secs
2020, john ratcliff, kevin mccarthy, lindsey graham, liz cheney, mueller report, politics, press conferences, sarah sanders, steve scalise, ted cruz
How do you take a terrible narrative and flip it on its head? In 24 hrs the Republicans went from being back on their heels to in front of the cameras, touting the scandalous victimization of Donald Trump. How did this happen and what rhetorical techniques did they employ in this flip? Find out in this episode!
March 4th, 2019 | 1 hr 4 mins
2020, announcement speeches, bernie sanders, democratic primary, donald trump, double communication, elections, mindreading, politics, punctuational ambiguity, scope ambiguity, special interests
We all have that "Bernie Bro" friend who can't seem to get over his 2016 loss. What made Bernie such a galvanizing candidate who can generate such fervent supporters? And will his magic work again now that he's announced another run? We break down his announcement video and ads to get to the bottom of Bernie.
January 18th, 2019 | 1 hr 3 mins
border wall, chuck schumer, donald trump, government shutdown, immigration, mexico, nancy pelosi, oval office, politics, speeches, trump shutdown
In this episode we break down Donald Trump's Oval Office address over the shutdown and border security, as well as the Democratic response from Nancy Pelosi and Chuck Schumer underscoring what is happening persuasively in this political war over reopening the government.
December 9th, 2018 | 46 mins 31 secs
ayanna presley, beto o'rourke, elections, midterms, politics, speeches
In the second part of our mid-term victory speech series, we're taking a look at speeches on the left by Beto O'Rourke and Ayanna Presley. These speeches are extraordinary examples of thematic structures, metaphor, and symbolism.
November 23rd, 2018 | 48 mins 58 secs
alexandria ocasio-cortez, elections, midterms, politics, rhetoric, speeches, ted cruz
In this two-part episode we take a look at some of the best victory and concession speeches from the midterm elections by both parties. Here, in part one we break down victory speeches from Alexandria Ocasio-Cortez from New York, and Ted Cruz from Texas.
October 12th, 2018 | 55 mins 2 secs
breet kavanaugh, congress, corey booker, elections, hearings, kampala harris, politics, senate, supreme court
In this episode we drill down into the Senate Judiciary Committee's hearing on Christine Blasey-Ford's accusations against Brett Kavanaugh. We examine her story and it's nonverbal elements, along with how the situation has been politicized by the senators.
September 14th, 2018 | 1 hr 2 mins
democrats, elections, obama, politics, republicans, trump, university of illinois
We've talked a lot about President Obama's persuasive speech patterns on this show, but how would you like to hear them for yourself? This episode Obama goes on the attack in a campaign speech criticizing Trump and the Republicans and we break down what makes him a particularly gifted and persuasive speaker.
August 31st, 2018 | 40 mins 42 secs
beta o'rourke, elections, house of cards, pledge of allegiance, politics, ted cruz, texas, us senate
In this fascinating episode we take a journey down to the Lone Star State where a high-profile Senate race heavy in persuasion is being run by the incumbent Ted Cruz (R) and his challenger Beto O'Rourke (D). We deconstruct the ads each side is running and how they contribute to framing the debate.
August 3rd, 2018 | 54 mins 45 secs
2008 pennsylvania primary, ai, analyst institute, campaigns, elections, notre dame, obama, persuasion, politics, sales tactics, social pressure, voter behavior
There's a fascinating, recent trend in politics... using new, scientifically proven tactics that leverage the power of deliberate, face-to-face social pressure to influence voters. But would you believe they also use those psychological devices on staff and volunteers as well? Learn valuable tactics you might even use yourself!