April 12th, 2019 | 48 mins 27 secs
2020 democratic primary, bernie sanders, beto o'rourke, communications, debates, donald trump, elections, empathy, executive coach, hillary clinton, joe biden, persuasion, politics, speeches
Who teaches a candidate to speak to the subconscious? How do politicians learn to be more persuasive and likable? Is there a method you can use to adopt these qualities in your own everyday life? In this fascinating episode we speak with Tara Swords, executive coach and communications consultant about how she trains politicians to speak subliminally correct!
August 3rd, 2018 | 54 mins 45 secs
2008 pennsylvania primary, ai, analyst institute, campaigns, elections, notre dame, obama, persuasion, politics, sales tactics, social pressure, voter behavior
There's a fascinating, recent trend in politics... using new, scientifically proven tactics that leverage the power of deliberate, face-to-face social pressure to influence voters. But would you believe they also use those psychological devices on staff and volunteers as well? Learn valuable tactics you might even use yourself!