May 10th, 2019 | 1 hr 1 min
advertising, cory booker, elections, emails, facebook, fundraising, hillary clinton, joe biden, julian castro, kamala harris, politics, social media
Every wonder who's writing those campaign emails that show up in your inbox at 3am? Or how about what goes into the 30 permutations of the same facebook ad you and your friends see every day? Our guest, Emma Kraus knows! She's joining us this episode to share her experience targeting voters with email fundraising and digital organizing. You don't want to miss this episode!
February 3rd, 2019 | 55 mins 2 secs
2020, campaign announcements, campaign rally, campaigns, kamala harris, metaphors, motivation direction, oakland, presidential election, rapport, slogans, stories
So many candidates are announcing a run for the presidency, but what makes one announcement better than another? This episode we review Kamala Harris's remarkable announcement to run for president. In her speech she builds story arcs, weaves meaning into narratives, and demonstrates other persuasive tactics that make the crowd cheer.