June 26th, 2019 | 1 hr 16 mins
bernie sanders, elections, face the nation, joe biden, margaret brennan, pete buttigieg, politics, primaries
Did you ever wonder how a "down home" person can seem so friendly and personable? What is it about them that makes them so comforting? We explore in this episode how Pete Buttigieg, presidential candidate from the industrial mid-west has been gaining so much traction.
May 29th, 2019 | 1 hr 2 mins
2020, elections, joe biden, politics, primaries, speeches, theme music
Is Joe Biden really sincere about his promise about restoring the soul of the nation? Listen to his first rally demonstrating thematic appeals, persuasive metaphor, and why he wants to stop fighting and start fixing. We break down how he is using Obama's tried and true playbook of persuasion in this episode.
May 10th, 2019 | 1 hr 1 min
advertising, cory booker, elections, emails, facebook, fundraising, hillary clinton, joe biden, julian castro, kamala harris, politics, social media
Every wonder who's writing those campaign emails that show up in your inbox at 3am? Or how about what goes into the 30 permutations of the same facebook ad you and your friends see every day? Our guest, Emma Kraus knows! She's joining us this episode to share her experience targeting voters with email fundraising and digital organizing. You don't want to miss this episode!
April 12th, 2019 | 48 mins 27 secs
2020 democratic primary, bernie sanders, beto o'rourke, communications, debates, donald trump, elections, empathy, executive coach, hillary clinton, joe biden, persuasion, politics, speeches
Who teaches a candidate to speak to the subconscious? How do politicians learn to be more persuasive and likable? Is there a method you can use to adopt these qualities in your own everyday life? In this fascinating episode we speak with Tara Swords, executive coach and communications consultant about how she trains politicians to speak subliminally correct!
February 28th, 2018 | 1 hr 15 mins
2016, bernie sanders, donald trump, election, government, hillary clinton, hypnosis, hypnotism, joe biden, politics
In our first episode we break down the hypnotic language patterns of Joe Biden in a recent speech to the Chicago Council on Global Affairs. Then we get into the persuasive tactics used by candidates in the 2016 presidential election.