April 12th, 2019 | 48 mins 27 secs
2020 democratic primary, bernie sanders, beto o'rourke, communications, debates, donald trump, elections, empathy, executive coach, hillary clinton, joe biden, persuasion, politics, speeches
Who teaches a candidate to speak to the subconscious? How do politicians learn to be more persuasive and likable? Is there a method you can use to adopt these qualities in your own everyday life? In this fascinating episode we speak with Tara Swords, executive coach and communications consultant about how she trains politicians to speak subliminally correct!
July 6th, 2018 | 50 mins 31 secs
2008 presidential campaign, 2012 presidential campaign, barack obama, bernie sanders, donald trump, elections, hillary clinton, mitt romney, politics
President Obama is widely recognized as a highly effective public speaker. But what made him so good? We speak with veteran campaign consultant and scholar, Michael Reitzes who worked on President Obama's campaigns in '08 and '12 about a study he produced analyzing Obama's persuasive speech patterns.
March 16th, 2018 | 49 mins 2 secs
analytics, bernie sanders, cambridge analytica, data, donald trump, hillary clinton, politics, voting
Ever wondered how campaigns choose the people they target with their message and why? Our guest, Luke Riley was on the inside of Hillary Clinton's data operation and he gives us the inside story about how campaigns and firms like Cambridge Analytica use consumer data to build predictive models of your voting behavior.
February 28th, 2018 | 48 mins 32 secs
barack obama, bernie sanders, communications, donald trump, government, hillary clinton, messaging, peter koltak, politics, press, us congress
We talk with Peter Koltak, Chief of Staff to a U.S. Congressman about the process behind crafting an effective campaign message and look back at all the ways it went well or ended poorly.
February 28th, 2018 | 1 hr 15 mins
2016, bernie sanders, donald trump, election, government, hillary clinton, hypnosis, hypnotism, joe biden, politics
In our first episode we break down the hypnotic language patterns of Joe Biden in a recent speech to the Chicago Council on Global Affairs. Then we get into the persuasive tactics used by candidates in the 2016 presidential election.