April 12th, 2019 | 48 mins 27 secs
2020 democratic primary, bernie sanders, beto o'rourke, communications, debates, donald trump, elections, empathy, executive coach, hillary clinton, joe biden, persuasion, politics, speeches
Who teaches a candidate to speak to the subconscious? How do politicians learn to be more persuasive and likable? Is there a method you can use to adopt these qualities in your own everyday life? In this fascinating episode we speak with Tara Swords, executive coach and communications consultant about how she trains politicians to speak subliminally correct!
March 4th, 2019 | 1 hr 4 mins
2020, announcement speeches, bernie sanders, democratic primary, donald trump, double communication, elections, mindreading, politics, punctuational ambiguity, scope ambiguity, special interests
We all have that "Bernie Bro" friend who can't seem to get over his 2016 loss. What made Bernie such a galvanizing candidate who can generate such fervent supporters? And will his magic work again now that he's announced another run? We break down his announcement video and ads to get to the bottom of Bernie.
February 17th, 2019 | 1 hr 19 mins
donald trump, inoculation, nancy pelosi, rhyming, stacey abrams, state of the union, story telling, thematic appeals
What distinguishes a State of the Union address from other speeches? Donald Trump's recent State of the Union address borrowed a lot of powerful thematic ideas from modern-day progressives and politicians of the past. In this episode we break down his speech along with the story-based Democratic response by Stacey Abrams.
January 18th, 2019 | 1 hr 3 mins
border wall, chuck schumer, donald trump, government shutdown, immigration, mexico, nancy pelosi, oval office, politics, speeches, trump shutdown
In this episode we break down Donald Trump's Oval Office address over the shutdown and border security, as well as the Democratic response from Nancy Pelosi and Chuck Schumer underscoring what is happening persuasively in this political war over reopening the government.
July 20th, 2018 | 1 hr 2 mins
2016 election, adam lisagor, bernie sanders, dialogue, discourse, donald trump, elections, facilitation, politics, sandwich video, silicon valley
Renowned Silicon Valley video producer, Adam Lisagor joins us this week for a truly special episode all about his new project called Discourse. What happens when two people from opposite ends of the political spectrum sit down face-to-face, heart-to-heart with no motive other than to gain a deeper understanding of the other's values? Adam did just that and recorded it all. Find out the lessons he learned and what it means for the rest of us!
July 6th, 2018 | 50 mins 31 secs
2008 presidential campaign, 2012 presidential campaign, barack obama, bernie sanders, donald trump, elections, hillary clinton, mitt romney, politics
President Obama is widely recognized as a highly effective public speaker. But what made him so good? We speak with veteran campaign consultant and scholar, Michael Reitzes who worked on President Obama's campaigns in '08 and '12 about a study he produced analyzing Obama's persuasive speech patterns.
June 8th, 2018 | 45 mins 20 secs
donald trump, elections, hnlp, language patterns, milton erickson, neuro-linguistics, nlp, politics, twitter
What does a pioneering psychiatrist born in 1901 and Donald Trump have in common? More than you might think! In this episode we explore how Milton Erickson, the father of modern hypnotic language patterns, influenced a lot of contemporary persuasive speaking techniques – especially in politics. What is it about Ericksonian speaking patterns that create deep, persuasive change in a person and how can politicians, or even yourself, use them to be more influential?
May 25th, 2018 | 39 mins 53 secs
body language, charisma, donald trump, elections, influence, michigan, politics, rally
Part 2! This episode is all about Donald Trump and a recent rally he held in Michigan. Many people on the other side say they don't understand why his supporters are so passionate, or how he can get so much conviction and belief from those listening to him. We examine his words and actions to show you exactly why he is seen as so charismatic to so many people. This is part two of a two-part episode.
May 11th, 2018 | 45 mins 18 secs
body language, charisma, debbie stabenow, donald trump, elections, influence, michigan, politics, rally
This episode is all about Donald Trump and a recent rally he held in Michigan. Many people on the other side say they don't understand why his supporters are so passionate, or how he can get so much conviction and belief from those listening to him. We examine his words and actions to show you exactly why he is seen as so charismatic to so many people. This is part one of a two-part episode.
March 16th, 2018 | 49 mins 2 secs
analytics, bernie sanders, cambridge analytica, data, donald trump, hillary clinton, politics, voting
Ever wondered how campaigns choose the people they target with their message and why? Our guest, Luke Riley was on the inside of Hillary Clinton's data operation and he gives us the inside story about how campaigns and firms like Cambridge Analytica use consumer data to build predictive models of your voting behavior.