March 19th, 2020 | 27 mins 54 secs
donald trump, policy, politics
What happens when motivation fails to quell deep fears and when people are losing their minds? Trump's evening address gives us a persuasive example of why big picture thinking doesn't always work.
January 27th, 2020 | 28 mins 4 secs
adam schiff, donald trump, elections, impeachment, politics
When it comes to the trial of the highest office of the land, will the American people get a fair trial? Listen as master persuaders use direction of attention to convince you of the right decision, or the wrong one.
January 18th, 2020 | 34 mins 29 secs
donald trump, foreign policy, iran
The US has won the war with Iran! In this episode Donald Trump contends that the Iranian people are celebrating the US victory, and this is our breakdown of his congratulatory speech.
January 11th, 2020 | 38 mins 33 secs
donald trump, foreign policy, iran, mike pompeo
Is that spy story featuring deep intelligence and bad business based in fact, or just TV drama? Trump meets with the PM of Greece but it turns into a press conference about the killing of Iran's general Soleimani, and it reveals his intentions, motives, and persuasive tactics.
November 22nd, 2019 | 35 mins 16 secs
donald trump, elections, impeachment, jim jordan, politics
In the first impeachment hearings, we examine congressman Jim Jordan's methods of persuasion and influence, along with a press conference clip featuring President Trump's framing of the whole process.
November 8th, 2019 | 33 mins 45 secs
alex jones, donald trump, metaphor, politics, rhetoric
Alex Jones and Info Wars are back in this episode, where we find out exactly how he manages to keep people listening and under his influence, even after being banned on multiple platforms. Learn how he does it and also how this applies to Donald Trump.
October 3rd, 2019 | 50 mins 57 secs
conferences, donald trump, impeachment, politics, republicans
Everyone is talking about impeachment! But how do the Republicans frame the whistleblower report and spin the message into their favor? Which members of Republican leadership are more skilled than the others, and who can twist the facts into the most appealing light? Listen to learn how they do it and so much more!
April 12th, 2019 | 48 mins 27 secs
2020 democratic primary, bernie sanders, beto o'rourke, communications, debates, donald trump, elections, empathy, executive coach, hillary clinton, joe biden, persuasion, politics, speeches
Who teaches a candidate to speak to the subconscious? How do politicians learn to be more persuasive and likable? Is there a method you can use to adopt these qualities in your own everyday life? In this fascinating episode we speak with Tara Swords, executive coach and communications consultant about how she trains politicians to speak subliminally correct!
March 4th, 2019 | 1 hr 4 mins
2020, announcement speeches, bernie sanders, democratic primary, donald trump, double communication, elections, mindreading, politics, punctuational ambiguity, scope ambiguity, special interests
We all have that "Bernie Bro" friend who can't seem to get over his 2016 loss. What made Bernie such a galvanizing candidate who can generate such fervent supporters? And will his magic work again now that he's announced another run? We break down his announcement video and ads to get to the bottom of Bernie.
February 17th, 2019 | 1 hr 19 mins
donald trump, inoculation, nancy pelosi, rhyming, stacey abrams, state of the union, story telling, thematic appeals
What distinguishes a State of the Union address from other speeches? Donald Trump's recent State of the Union address borrowed a lot of powerful thematic ideas from modern-day progressives and politicians of the past. In this episode we break down his speech along with the story-based Democratic response by Stacey Abrams.