February 3rd, 2019 | 55 mins 2 secs
2020, campaign announcements, campaign rally, campaigns, kamala harris, metaphors, motivation direction, oakland, presidential election, rapport, slogans, stories
So many candidates are announcing a run for the presidency, but what makes one announcement better than another? This episode we review Kamala Harris's remarkable announcement to run for president. In her speech she builds story arcs, weaves meaning into narratives, and demonstrates other persuasive tactics that make the crowd cheer.
August 17th, 2018 | 1 hr 19 mins
2016 primaries, bernie sanders, campaigns, donald trump, hillary clinton, minorities in politics, political rhetoric, progressives
What was the magic that allowed Bernie Sanders galvanize so many young progressives to his cause? In this episode we sit down with Sean Ward, a former Bernie staffer, to discuss which influence tools Bernie used repeatedly, both effectively and not.
August 3rd, 2018 | 54 mins 45 secs
2008 pennsylvania primary, ai, analyst institute, campaigns, elections, notre dame, obama, persuasion, politics, sales tactics, social pressure, voter behavior
There's a fascinating, recent trend in politics... using new, scientifically proven tactics that leverage the power of deliberate, face-to-face social pressure to influence voters. But would you believe they also use those psychological devices on staff and volunteers as well? Learn valuable tactics you might even use yourself!