April 12th, 2019 | 48 mins 27 secs
2020 democratic primary, bernie sanders, beto o'rourke, communications, debates, donald trump, elections, empathy, executive coach, hillary clinton, joe biden, persuasion, politics, speeches
Who teaches a candidate to speak to the subconscious? How do politicians learn to be more persuasive and likable? Is there a method you can use to adopt these qualities in your own everyday life? In this fascinating episode we speak with Tara Swords, executive coach and communications consultant about how she trains politicians to speak subliminally correct!
March 4th, 2019 | 1 hr 4 mins
2020, announcement speeches, bernie sanders, democratic primary, donald trump, double communication, elections, mindreading, politics, punctuational ambiguity, scope ambiguity, special interests
We all have that "Bernie Bro" friend who can't seem to get over his 2016 loss. What made Bernie such a galvanizing candidate who can generate such fervent supporters? And will his magic work again now that he's announced another run? We break down his announcement video and ads to get to the bottom of Bernie.
August 17th, 2018 | 1 hr 19 mins
2016 primaries, bernie sanders, campaigns, donald trump, hillary clinton, minorities in politics, political rhetoric, progressives
What was the magic that allowed Bernie Sanders galvanize so many young progressives to his cause? In this episode we sit down with a former Bernie staffer to discuss which influence tools Bernie used repeatedly, both effectively and not.
July 20th, 2018 | 1 hr 2 mins
2016 election, adam lisagor, bernie sanders, dialogue, discourse, donald trump, elections, facilitation, politics, sandwich video, silicon valley
Renowned Silicon Valley video producer, Adam Lisagor joins us this week for a truly special episode all about his new project called Discourse. What happens when two people from opposite ends of the political spectrum sit down face-to-face, heart-to-heart with no motive other than to gain a deeper understanding of the other's values? Adam did just that and recorded it all. Find out the lessons he learned and what it means for the rest of us!
July 6th, 2018 | 50 mins 31 secs
2008 presidential campaign, 2012 presidential campaign, barack obama, bernie sanders, donald trump, elections, hillary clinton, mitt romney, politics
President Obama is widely recognized as a highly effective public speaker. But what made him so good? We speak with veteran campaign consultant and scholar, Michael Reitzes who worked on President Obama's campaigns in '08 and '12 about a study he produced analyzing Obama's persuasive speech patterns.
March 16th, 2018 | 49 mins 2 secs
analytics, bernie sanders, cambridge analytica, data, donald trump, hillary clinton, politics, voting
Ever wondered how campaigns choose the people they target with their message and why? Our guest, Luke Riley was on the inside of Hillary Clinton's data operation and he gives us the inside story about how campaigns and firms like Cambridge Analytica use consumer data to build predictive models of your voting behavior.
February 28th, 2018 | 48 mins 32 secs
barack obama, bernie sanders, communications, donald trump, government, hillary clinton, messaging, peter koltak, politics, press, us congress
We talk with Peter Koltak, Chief of Staff to a U.S. Congressman about the process behind crafting an effective campaign message and look back at all the ways it went well or ended poorly.
February 28th, 2018 | 1 hr 15 mins
2016, bernie sanders, donald trump, election, government, hillary clinton, hypnosis, hypnotism, joe biden, politics
In our first episode we break down the hypnotic language patterns of Joe Biden in a recent speech to the Chicago Council on Global Affairs. Then we get into the persuasive tactics used by candidates in the 2016 presidential election.