Subliminally Correct

A Political Persuasion Podcast

About the show

Subliminally Correct is a bi-weekly podcast where two experts in subconscious messaging examine the intersection of politics, persuasion, and all the ways politicians and newsmakers are using psychological tactics to influence you every single day.

The show is hosted by Alex Dobranic, Political Consultant and Certified Consulting Hypnotist; and Taylor Sherman, Executive Coach and Certified Hypnosis Instructor – experts in politics and subliminally persuasive tactics.

Guests range from political staffers, consultants, journalists and academics, to experts in hypnosis, body-language, and Neuro-Linguistic Psychology; here to give you an inside look into what makes the persuasive politician.

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  • Episode 31: In the Candidate's Corner, with Special Guest Tara Swords

    April 12th, 2019  |  48 mins 27 secs
    2020 democratic primary, bernie sanders, beto o'rourke, communications, debates, donald trump, elections, empathy, executive coach, hillary clinton, joe biden, persuasion, politics, speeches

    Who teaches a candidate to speak to the subconscious? How do politicians learn to be more persuasive and likable? Is there a method you can use to adopt these qualities in your own everyday life? In this fascinating episode we speak with Tara Swords, executive coach and communications consultant about how she trains politicians to speak subliminally correct!

  • Episode 30: The Mueller Report

    March 30th, 2019  |  56 mins 10 secs
    2020, john ratcliff, kevin mccarthy, lindsey graham, liz cheney, mueller report, politics, press conferences, sarah sanders, steve scalise, ted cruz

    How do you take a terrible narrative and flip it on its head? In 24 hrs the Republicans went from being back on their heels to in front of the cameras, touting the scandalous victimization of Donald Trump. How did this happen and what rhetorical techniques did they employ in this flip? Find out in this episode!

  • Episode 29: The Cohen Hearings

    March 15th, 2019  |  1 hr 3 mins
    allegations, as-if frame, house hearings, logical fallacies, michael cohen, storytelling

    Michael Cohen: public enemy number one, or defender of democracy? Explosive hearings in Congress debated just that. In this episode we break down how everyone in the room had their rehearsed parts to play... and also how they tried to egg each other off script!

  • Episode 28: Bernie or Bust

    March 4th, 2019  |  1 hr 4 mins
    2020, announcement speeches, bernie sanders, democratic primary, donald trump, double communication, elections, mindreading, politics, punctuational ambiguity, scope ambiguity, special interests

    We all have that "Bernie Bro" friend who can't seem to get over his 2016 loss. What made Bernie such a galvanizing candidate who can generate such fervent supporters? And will his magic work again now that he's announced another run? We break down his announcement video and ads to get to the bottom of Bernie.

  • Episode 27: State of The Union

    February 17th, 2019  |  1 hr 19 mins
    donald trump, inoculation, nancy pelosi, rhyming, stacey abrams, state of the union, story telling, thematic appeals

    What distinguishes a State of the Union address from other speeches? Donald Trump's recent State of the Union address borrowed a lot of powerful thematic ideas from modern-day progressives and politicians of the past. In this episode we break down his speech along with the story-based Democratic response by Stacey Abrams.

  • Episode 26: Kamala Announces

    February 3rd, 2019  |  55 mins 2 secs
    2020, campaign announcements, campaign rally, campaigns, kamala harris, metaphors, motivation direction, oakland, presidential election, rapport, slogans, stories

    So many candidates are announcing a run for the presidency, but what makes one announcement better than another? This episode we review Kamala Harris's remarkable announcement to run for president. In her speech she builds story arcs, weaves meaning into narratives, and demonstrates other persuasive tactics that make the crowd cheer.

  • Episode 25: Shutdown Showdown

    January 18th, 2019  |  1 hr 3 mins
    border wall, chuck schumer, donald trump, government shutdown, immigration, mexico, nancy pelosi, oval office, politics, speeches, trump shutdown

    In this episode we break down Donald Trump's Oval Office address over the shutdown and border security, as well as the Democratic response from Nancy Pelosi and Chuck Schumer underscoring what is happening persuasively in this political war over reopening the government.

  • Episode 24: The Cohen Sentencing, Hannity vs. Maddow

    January 4th, 2019  |  1 hr 4 mins
    fox news, michael cohen, msnbc, rachel maddow, sean hannity, sentencing, trials, trump

    We take a look in this episode at how left and right-wing commentators persuasively cover the same news item – the sentencing of Michael Cohen in federal court which implicates the Trump family and business.

  • Episode 23: Brexit, with Special Guest Rintu Basu

    December 23rd, 2018  |  1 hr 1 min
    brexit, european union, parliament, speeches, theresa may, united kingdom, world politics

    The United Kingdom's exit from the European Union (Brexit) has caused a massive amount of political maneuvering, persuasive speech-writing and debate. Persuasion expert Rintu Basu joins us to break down a speech on Brexit by Prime Minister Theresa May.

  • Episode 22: Mid-Term Victory Speeches, Part 2

    December 9th, 2018  |  46 mins 31 secs
    ayanna presley, beto o'rourke, elections, midterms, politics, speeches

    In the second part of our mid-term victory speech series, we're taking a look at speeches on the left by Beto O'Rourke and Ayanna Presley. These speeches are extraordinary examples of thematic structures, metaphor, and symbolism.

  • Episode 21: Mid-Term Victory Speeches, Part 1

    November 23rd, 2018  |  48 mins 58 secs
    alexandria ocasio-cortez, elections, midterms, politics, rhetoric, speeches, ted cruz

    In this two-part episode we take a look at some of the best victory and concession speeches from the midterm elections by both parties. Here, in part one we break down victory speeches from Alexandria Ocasio-Cortez from New York, and Ted Cruz from Texas.

  • Episode 20: Oprah's Speech and the Midterm Elections

    November 11th, 2018  |  52 mins 25 secs
    2018, blue wave, campaign ads, commercials, elections, governors race, midterms, oprah winfrey, speeches

    We take a look at a fantastic speech given by Oprah Winfrey for Stacy Abrams in the Georgia Gubernatorial race, as well as some of the most influential midterm election ads and the impact they may have had.

  • Episode 19: The Kavanaugh Hearings, Part 2: The Judge Strikes Back

    October 26th, 2018  |  1 hr 8 mins
    amy klobuchar, brett kavanaugh, cory booker, diane feinstein, lindsey graham, me too, senate, supreme court, ted cruz, thom tillis

    Was Brett Kavanaugh lying in his Senate hearing? In this episode we delve into his congressional testimony after Blasey-Ford aired her accusations and analyze his body language, voice tone, and congruence. We also take a look back at the first day of congressional testimony where senators are persuasively setting the stage. This is part 2 of a two-part series.

  • Episode 18: The Kavanaugh Hearings, Part 1: Ford's Testimony

    October 12th, 2018  |  55 mins 2 secs
    breet kavanaugh, congress, corey booker, elections, hearings, kampala harris, politics, senate, supreme court

    In this episode we drill down into the Senate Judiciary Committee's hearing on Christine Blasey-Ford's accusations against Brett Kavanaugh. We examine her story and it's nonverbal elements, along with how the situation has been politicized by the senators.

  • Episode 17: NRA-TV

    September 28th, 2018  |  37 mins 58 secs
    2nd amendment, barack obama, brett kavanaugh, chicago, gun rights, national rifle association, nra, oliver north

    The NRA has a vice-grip on our current political environment on the issue of guns. In this episode we explore the persuasion tactics of the National Rifle Association's TV channel; we break down how they use rhyming, repetition, and rhetoric to win the hearts and minds of gun issue voters and what makes their tactics so controversial.

  • Episode 16: THANKS OBAMA

    September 14th, 2018  |  1 hr 2 mins
    democrats, elections, obama, politics, republicans, trump, university of illinois

    We've talked a lot about President Obama's persuasive speech patterns on this show, but how would you like to hear them for yourself? This episode Obama goes on the attack in a campaign speech criticizing Trump and the Republicans and we break down what makes him a particularly gifted and persuasive speaker.