February 3rd, 2019 | 55 mins 2 secs
2020, campaign announcements, campaign rally, campaigns, kamala harris, metaphors, motivation direction, oakland, presidential election, rapport, slogans, stories
So many candidates are announcing a run for the presidency, but what makes one announcement better than another? This episode we review Kamala Harris's remarkable announcement to run for president. In her speech she builds story arcs, weaves meaning into narratives, and demonstrates other persuasive tactics that make the crowd cheer.
January 18th, 2019 | 1 hr 3 mins
border wall, chuck schumer, donald trump, government shutdown, immigration, mexico, nancy pelosi, oval office, politics, speeches, trump shutdown
In this episode we break down Donald Trump's Oval Office address over the shutdown and border security, as well as the Democratic response from Nancy Pelosi and Chuck Schumer underscoring what is happening persuasively in this political war over reopening the government.
January 4th, 2019 | 1 hr 4 mins
fox news, michael cohen, msnbc, rachel maddow, sean hannity, sentencing, trials, trump
We take a look in this episode at how left and right-wing commentators persuasively cover the same news item – the sentencing of Michael Cohen in federal court which implicates the Trump family and business.
December 23rd, 2018 | 1 hr 1 min
brexit, european union, parliament, speeches, theresa may, united kingdom, world politics
The United Kingdom's exit from the European Union (Brexit) has caused a massive amount of political maneuvering, persuasive speech-writing and debate. Persuasion expert Rintu Basu joins us to break down a speech on Brexit by Prime Minister Theresa May.
December 9th, 2018 | 46 mins 31 secs
ayanna presley, beto o'rourke, elections, midterms, politics, speeches
In the second part of our mid-term victory speech series, we're taking a look at speeches on the left by Beto O'Rourke and Ayanna Presley. These speeches are extraordinary examples of thematic structures, metaphor, and symbolism.
November 23rd, 2018 | 48 mins 58 secs
alexandria ocasio-cortez, elections, midterms, politics, rhetoric, speeches, ted cruz
In this two-part episode we take a look at some of the best victory and concession speeches from the midterm elections by both parties. Here, in part one we break down victory speeches from Alexandria Ocasio-Cortez from New York, and Ted Cruz from Texas.
November 11th, 2018 | 52 mins 25 secs
2018, blue wave, campaign ads, commercials, elections, governors race, midterms, oprah winfrey, speeches
We take a look at a fantastic speech given by Oprah Winfrey for Stacy Abrams in the Georgia Gubernatorial race, as well as some of the most influential midterm election ads and the impact they may have had.
October 26th, 2018 | 1 hr 8 mins
amy klobuchar, brett kavanaugh, cory booker, diane feinstein, lindsey graham, me too, senate, supreme court, ted cruz, thom tillis
Was Brett Kavanaugh lying in his Senate hearing? In this episode we delve into his congressional testimony after Blasey-Ford aired her accusations and analyze his body language, voice tone, and congruence. We also take a look back at the first day of congressional testimony where senators are persuasively setting the stage. This is part 2 of a two-part series.
October 12th, 2018 | 55 mins 2 secs
breet kavanaugh, congress, corey booker, elections, hearings, kampala harris, politics, senate, supreme court
In this episode we drill down into the Senate Judiciary Committee's hearing on Christine Blasey-Ford's accusations against Brett Kavanaugh. We examine her story and it's nonverbal elements, along with how the situation has been politicized by the senators.
September 28th, 2018 | 37 mins 58 secs
2nd amendment, barack obama, brett kavanaugh, chicago, gun rights, national rifle association, nra, oliver north
The NRA has a vice-grip on our current political environment on the issue of guns. In this episode we explore the persuasion tactics of the National Rifle Association's TV channel; we break down how they use rhyming, repetition, and rhetoric to win the hearts and minds of gun issue voters and what makes their tactics so controversial.
September 14th, 2018 | 1 hr 2 mins
democrats, elections, obama, politics, republicans, trump, university of illinois
We've talked a lot about President Obama's persuasive speech patterns on this show, but how would you like to hear them for yourself? This episode Obama goes on the attack in a campaign speech criticizing Trump and the Republicans and we break down what makes him a particularly gifted and persuasive speaker.
August 31st, 2018 | 40 mins 42 secs
beta o'rourke, elections, house of cards, pledge of allegiance, politics, ted cruz, texas, us senate
In this fascinating episode we take a journey down to the Lone Star State where a high-profile Senate race heavy in persuasion is being run by the incumbent Ted Cruz (R) and his challenger Beto O'Rourke (D). We deconstruct the ads each side is running and how they contribute to framing the debate.
August 17th, 2018 | 1 hr 19 mins
2016 primaries, bernie sanders, campaigns, donald trump, hillary clinton, minorities in politics, political rhetoric, progressives
What was the magic that allowed Bernie Sanders galvanize so many young progressives to his cause? In this episode we sit down with a former Bernie staffer to discuss which influence tools Bernie used repeatedly, both effectively and not.
August 3rd, 2018 | 54 mins 45 secs
2008 pennsylvania primary, ai, analyst institute, campaigns, elections, notre dame, obama, persuasion, politics, sales tactics, social pressure, voter behavior
There's a fascinating, recent trend in politics... using new, scientifically proven tactics that leverage the power of deliberate, face-to-face social pressure to influence voters. But would you believe they also use those psychological devices on staff and volunteers as well? Learn valuable tactics you might even use yourself!
July 20th, 2018 | 1 hr 2 mins
2016 election, adam lisagor, bernie sanders, dialogue, discourse, donald trump, elections, facilitation, politics, sandwich video, silicon valley
Renowned Silicon Valley video producer, Adam Lisagor joins us this week for a truly special episode all about his new project called Discourse. What happens when two people from opposite ends of the political spectrum sit down face-to-face, heart-to-heart with no motive other than to gain a deeper understanding of the other's values? Adam did just that and recorded it all. Find out the lessons he learned and what it means for the rest of us!
July 6th, 2018 | 50 mins 31 secs
2008 presidential campaign, 2012 presidential campaign, barack obama, bernie sanders, donald trump, elections, hillary clinton, mitt romney, politics
President Obama is widely recognized as a highly effective public speaker. But what made him so good? We speak with veteran campaign consultant and scholar, Michael Reitzes who worked on President Obama's campaigns in '08 and '12 about a study he produced analyzing Obama's persuasive speech patterns.