April 27th, 2018 | 47 mins 31 secs
aleksandrkogan, cambridge analytica, congress, elections, facebook, facebook data breach, facebook data leak, hearings, house of representatives, politics, senate, zuckerberg
Facebook CEO, Mark Zuckerberg testifies before Congress. We break down audio clips to explain many of the subconsciously persuasive devices being used to distract or entrap.
April 13th, 2018 | 55 mins 39 secs
britain, law enforcement, london, nlp, persuasion skills black book, police, policing, policy, rintu basu, uk
We speak with Rintu Basu, best selling author of the Persuasion Skills Black Black Book, about his time training British police forces to use persuasion and influence techniques to gain compliance from suspects and the types of mental and cultural framings built around policing in the US and the UK.
March 30th, 2018 | 52 mins 42 secs
average voter myth, connor lamb, elections, lulu garcia-navarro, national public radio, npr, pa 18, pennsylvania, politics, renee montagne, rick saccone
A must-listen episode where we break apart a story from NPR in which they travel to Pennsylvania to talk to "average voters" about the issues most important to them in the recent special election. Although to the untrained ear these voters may seem like they're talking about the issues, we teach you to read the unconscious cues in their voices and break down the myth of the "average voter".
March 16th, 2018 | 49 mins 2 secs
analytics, bernie sanders, cambridge analytica, data, donald trump, hillary clinton, politics, voting
Ever wondered how campaigns choose the people they target with their message and why? Our guest, Luke Riley was on the inside of Hillary Clinton's data operation and he gives us the inside story about how campaigns and firms like Cambridge Analytica use consumer data to build predictive models of your voting behavior.
February 28th, 2018 | 48 mins 32 secs
barack obama, bernie sanders, communications, donald trump, government, hillary clinton, messaging, peter koltak, politics, press, us congress
We talk with Peter Koltak, Chief of Staff to a U.S. Congressman about the process behind crafting an effective campaign message and look back at all the ways it went well or ended poorly.
February 28th, 2018 | 1 hr 15 mins
2016, bernie sanders, donald trump, election, government, hillary clinton, hypnosis, hypnotism, joe biden, politics
In our first episode we break down the hypnotic language patterns of Joe Biden in a recent speech to the Chicago Council on Global Affairs. Then we get into the persuasive tactics used by candidates in the 2016 presidential election.