August 31st, 2018 | 40 mins 42 secs
beta o'rourke, elections, house of cards, pledge of allegiance, politics, ted cruz, texas, us senate
In this fascinating episode we take a journey down to the Lone Star State where a high-profile Senate race heavy in persuasion is being run by the incumbent Ted Cruz (R) and his challenger Beto O'Rourke (D). We deconstruct the ads each side is running and how they contribute to framing the debate.
August 3rd, 2018 | 54 mins 45 secs
2008 pennsylvania primary, ai, analyst institute, campaigns, elections, notre dame, obama, persuasion, politics, sales tactics, social pressure, voter behavior
There's a fascinating, recent trend in politics... using new, scientifically proven tactics that leverage the power of deliberate, face-to-face social pressure to influence voters. But would you believe they also use those psychological devices on staff and volunteers as well? Learn valuable tactics you might even use yourself!
July 20th, 2018 | 1 hr 2 mins
2016 election, adam lisagor, bernie sanders, dialogue, discourse, donald trump, elections, facilitation, politics, sandwich video, silicon valley
Renowned Silicon Valley video producer, Adam Lisagor joins us this week for a truly special episode all about his new project called Discourse. What happens when two people from opposite ends of the political spectrum sit down face-to-face, heart-to-heart with no motive other than to gain a deeper understanding of the other's values? Adam did just that and recorded it all. Find out the lessons he learned and what it means for the rest of us!
July 6th, 2018 | 50 mins 31 secs
2008 presidential campaign, 2012 presidential campaign, barack obama, bernie sanders, donald trump, elections, hillary clinton, mitt romney, politics
President Obama is widely recognized as a highly effective public speaker. But what made him so good? We speak with veteran campaign consultant and scholar, Michael Reitzes who worked on President Obama's campaigns in '08 and '12 about a study he produced analyzing Obama's persuasive speech patterns.
June 22nd, 2018 | 40 mins 53 secs
alex jones, alt-right, conspiracy theories, elections, info wars, politics, survivalists
Ever talk to that one friend you have who believes all the conspiracy theories and ask yourself, "Where did they get all of these crazy ideas?" Well we did, and we tracked it down to Alex Jones and Info Wars – where fringe, alt-right survivalists are given the foundation for the next conspiratorial movement. We break down one of his episodes and show you how he sells his ideas... and his products.
June 8th, 2018 | 45 mins 20 secs
donald trump, elections, hnlp, language patterns, milton erickson, neuro-linguistics, nlp, politics, twitter
What does a pioneering psychiatrist born in 1901 and Donald Trump have in common? More than you might think! In this episode we explore how Milton Erickson, the father of modern hypnotic language patterns, influenced a lot of contemporary persuasive speaking techniques – especially in politics. What is it about Ericksonian speaking patterns that create deep, persuasive change in a person and how can politicians, or even yourself, use them to be more influential?
May 25th, 2018 | 39 mins 53 secs
body language, charisma, donald trump, elections, influence, michigan, politics, rally
Part 2! This episode is all about Donald Trump and a recent rally he held in Michigan. Many people on the other side say they don't understand why his supporters are so passionate, or how he can get so much conviction and belief from those listening to him. We examine his words and actions to show you exactly why he is seen as so charismatic to so many people. This is part two of a two-part episode.
May 11th, 2018 | 45 mins 18 secs
body language, charisma, debbie stabenow, donald trump, elections, influence, michigan, politics, rally
This episode is all about Donald Trump and a recent rally he held in Michigan. Many people on the other side say they don't understand why his supporters are so passionate, or how he can get so much conviction and belief from those listening to him. We examine his words and actions to show you exactly why he is seen as so charismatic to so many people. This is part one of a two-part episode.
April 27th, 2018 | 47 mins 31 secs
aleksandrkogan, cambridge analytica, congress, elections, facebook, facebook data breach, facebook data leak, hearings, house of representatives, politics, senate, zuckerberg
Facebook CEO, Mark Zuckerberg testifies before Congress. We break down audio clips to explain many of the subconsciously persuasive devices being used to distract or entrap.
April 13th, 2018 | 55 mins 39 secs
britain, law enforcement, london, nlp, persuasion skills black book, police, policing, policy, rintu basu, uk
We speak with Rintu Basu, best selling author of the Persuasion Skills Black Black Book, about his time training British police forces to use persuasion and influence techniques to gain compliance from suspects and the types of mental and cultural framings built around policing in the US and the UK.
March 30th, 2018 | 52 mins 42 secs
average voter myth, connor lamb, elections, lulu garcia-navarro, national public radio, npr, pa 18, pennsylvania, politics, renee montagne, rick saccone
A must-listen episode where we break apart a story from NPR in which they travel to Pennsylvania to talk to "average voters" about the issues most important to them in the recent special election. Although to the untrained ear these voters may seem like they're talking about the issues, we teach you to read the unconscious cues in their voices and break down the myth of the "average voter".
March 16th, 2018 | 49 mins 2 secs
analytics, bernie sanders, cambridge analytica, data, donald trump, hillary clinton, politics, voting
Ever wondered how campaigns choose the people they target with their message and why? Our guest, Luke Riley was on the inside of Hillary Clinton's data operation and he gives us the inside story about how campaigns and firms like Cambridge Analytica use consumer data to build predictive models of your voting behavior.
February 28th, 2018 | 48 mins 32 secs
barack obama, bernie sanders, communications, donald trump, government, hillary clinton, messaging, peter koltak, politics, press, us congress
We talk with Peter Koltak, Chief of Staff to a U.S. Congressman about the process behind crafting an effective campaign message and look back at all the ways it went well or ended poorly.
February 28th, 2018 | 1 hr 15 mins
2016, bernie sanders, donald trump, election, government, hillary clinton, hypnosis, hypnotism, joe biden, politics
In our first episode we break down the hypnotic language patterns of Joe Biden in a recent speech to the Chicago Council on Global Affairs. Then we get into the persuasive tactics used by candidates in the 2016 presidential election.