September 4th, 2019 | 1 hr 5 mins
elections, language patterns, marianne williamson, politics, primaries
Do you have a new age friend who keeps talking about big ideas, but you aren't sure what they actually mean? In this episode we break down a Marianne Williamson rally and listen closely for her persuasive use of language, and whether it is authentic or not.
August 22nd, 2019 | 47 mins 34 secs
2020, elections, justin amash, npr, politics, primaries, russia, tulsi gabbard
Do interviews with prospective 2020 candidates reveal that much about their policy? Learn how Tulsi Gabbard dodges NPR's questions and instead reframes her answers into something much more persuasively friendly in this episode!
August 7th, 2019 | 1 hr 2 mins
congressional hearings, elections, hypnotic language patterns, john ratcliffe, louie gohmert jr, mind reading, politics, robert mueller
How do a Democracy's checks and balances slowly become undermined? Where do we draw the line between truth and fiction? This episode features Special Counsel Robert Mueller's appearance before the House Judiciary Committee as he is persuasively questioned about whether the Trump campaign obstructed justice.
July 24th, 2019 | 1 hr 3 mins
debates, elections, politics, rhetoric, values
It's night two of the Democratic presidential debates and we break down the most pivotal moments of this campaign so far. Kamala goes after Biden, Buttigieg reframes his record on race, and Bernie distracts from his tax hikes! This episode we've picked out the most persuasive and fascinating moments of the second Democratic debate!
July 10th, 2019 | 1 hr 2 mins
2020, debates, elections, hypnosis, metaphors, politics, primaries, rhetoric, stories
How do candidates change their message on the debate stage? What's the strategy behind some of the questions being asked and how they're answered? This episode we've picked out the most persuasive and fascinating moments of the first Democratic debate!
June 26th, 2019 | 1 hr 16 mins
bernie sanders, elections, face the nation, joe biden, margaret brennan, pete buttigieg, politics, primaries
Did you ever wonder how a "down home" person can seem so friendly and personable? What is it about them that makes them so comforting? We explore in this episode how Pete Buttigieg, presidential candidate from the industrial mid-west has been gaining so much traction.
June 12th, 2019 | 43 mins 57 secs
2020, cory booker, elections, elizabeth warren, metaphor, pete buttigieg, politics, scaffolding, values
How much persuasion can a candidate get into a five minute speech? A lot! This episode we break down speeches from three very different Democratic candidates at the Iowa Democratic Hall of Fame forum where nineteen candidates only had a few minutes to relate to the audience and get them on their side.
May 29th, 2019 | 1 hr 2 mins
2020, elections, joe biden, politics, primaries, speeches, theme music
Is Joe Biden really sincere about his promise about restoring the soul of the nation? Listen to his first rally demonstrating thematic appeals, persuasive metaphor, and why he wants to stop fighting and start fixing. We break down how he is using Obama's tried and true playbook of persuasion in this episode.
May 10th, 2019 | 1 hr 1 min
advertising, cory booker, elections, emails, facebook, fundraising, hillary clinton, joe biden, julian castro, kamala harris, politics, social media
Every wonder who's writing those campaign emails that show up in your inbox at 3am? Or how about what goes into the 30 permutations of the same facebook ad you and your friends see every day? Our guest, Emma Kraus knows! She's joining us this episode to share her experience targeting voters with email fundraising and digital organizing. You don't want to miss this episode!
April 27th, 2019 | 48 mins 34 secs
Attorney General William Barr gets out ahead of the highly anticipated Mueller Report by holding a press conference and taking questions... about something nobody could read yet. How does Barr load his remarks up with persuasion and rhetorical devices to make you believe his summary of the report is true?
April 12th, 2019 | 48 mins 27 secs
2020 democratic primary, bernie sanders, beto o'rourke, communications, debates, donald trump, elections, empathy, executive coach, hillary clinton, joe biden, persuasion, politics, speeches
Who teaches a candidate to speak to the subconscious? How do politicians learn to be more persuasive and likable? Is there a method you can use to adopt these qualities in your own everyday life? In this fascinating episode we speak with Tara Swords, executive coach and communications consultant about how she trains politicians to speak subliminally correct!
March 30th, 2019 | 56 mins 10 secs
2020, john ratcliff, kevin mccarthy, lindsey graham, liz cheney, mueller report, politics, press conferences, sarah sanders, steve scalise, ted cruz
How do you take a terrible narrative and flip it on its head? In 24 hrs the Republicans went from being back on their heels to in front of the cameras, touting the scandalous victimization of Donald Trump. How did this happen and what rhetorical techniques did they employ in this flip? Find out in this episode!
March 15th, 2019 | 1 hr 3 mins
allegations, as-if frame, house hearings, logical fallacies, michael cohen, storytelling
Michael Cohen: public enemy number one, or defender of democracy? Explosive hearings in Congress debated just that. In this episode we break down how everyone in the room had their rehearsed parts to play... and also how they tried to egg each other off script!
March 4th, 2019 | 1 hr 4 mins
2020, announcement speeches, bernie sanders, democratic primary, donald trump, double communication, elections, mindreading, politics, punctuational ambiguity, scope ambiguity, special interests
We all have that "Bernie Bro" friend who can't seem to get over his 2016 loss. What made Bernie such a galvanizing candidate who can generate such fervent supporters? And will his magic work again now that he's announced another run? We break down his announcement video and ads to get to the bottom of Bernie.
February 17th, 2019 | 1 hr 19 mins
donald trump, inoculation, nancy pelosi, rhyming, stacey abrams, state of the union, story telling, thematic appeals
What distinguishes a State of the Union address from other speeches? Donald Trump's recent State of the Union address borrowed a lot of powerful thematic ideas from modern-day progressives and politicians of the past. In this episode we break down his speech along with the story-based Democratic response by Stacey Abrams.
February 3rd, 2019 | 55 mins 2 secs
2020, campaign announcements, campaign rally, campaigns, kamala harris, metaphors, motivation direction, oakland, presidential election, rapport, slogans, stories
So many candidates are announcing a run for the presidency, but what makes one announcement better than another? This episode we review Kamala Harris's remarkable announcement to run for president. In her speech she builds story arcs, weaves meaning into narratives, and demonstrates other persuasive tactics that make the crowd cheer.