May 10th, 2019 | 1 hr 1 min
advertising, cory booker, elections, emails, facebook, fundraising, hillary clinton, joe biden, julian castro, kamala harris, politics, social media
Every wonder who's writing those campaign emails that show up in your inbox at 3am? Or how about what goes into the 30 permutations of the same facebook ad you and your friends see every day? Our guest, Emma Kraus knows! She's joining us this episode to share her experience targeting voters with email fundraising and digital organizing. You don't want to miss this episode!
April 27th, 2019 | 48 mins 34 secs
Attorney General William Barr gets out ahead of the highly anticipated Mueller Report by holding a press conference and taking questions... about something nobody could read yet. How does Barr load his remarks up with persuasion and rhetorical devices to make you believe his summary of the report is true?
April 12th, 2019 | 48 mins 27 secs
2020 democratic primary, bernie sanders, beto o'rourke, communications, debates, donald trump, elections, empathy, executive coach, hillary clinton, joe biden, persuasion, politics, speeches
Who teaches a candidate to speak to the subconscious? How do politicians learn to be more persuasive and likable? Is there a method you can use to adopt these qualities in your own everyday life? In this fascinating episode we speak with Tara Swords, executive coach and communications consultant about how she trains politicians to speak subliminally correct!
March 30th, 2019 | 56 mins 10 secs
2020, john ratcliff, kevin mccarthy, lindsey graham, liz cheney, mueller report, politics, press conferences, sarah sanders, steve scalise, ted cruz
How do you take a terrible narrative and flip it on its head? In 24 hrs the Republicans went from being back on their heels to in front of the cameras, touting the scandalous victimization of Donald Trump. How did this happen and what rhetorical techniques did they employ in this flip? Find out in this episode!
March 15th, 2019 | 1 hr 3 mins
allegations, as-if frame, house hearings, logical fallacies, michael cohen, storytelling
Michael Cohen: public enemy number one, or defender of democracy? Explosive hearings in Congress debated just that. In this episode we break down how everyone in the room had their rehearsed parts to play... and also how they tried to egg each other off script!
March 4th, 2019 | 1 hr 4 mins
2020, announcement speeches, bernie sanders, democratic primary, donald trump, double communication, elections, mindreading, politics, punctuational ambiguity, scope ambiguity, special interests
We all have that "Bernie Bro" friend who can't seem to get over his 2016 loss. What made Bernie such a galvanizing candidate who can generate such fervent supporters? And will his magic work again now that he's announced another run? We break down his announcement video and ads to get to the bottom of Bernie.
February 17th, 2019 | 1 hr 19 mins
donald trump, inoculation, nancy pelosi, rhyming, stacey abrams, state of the union, story telling, thematic appeals
What distinguishes a State of the Union address from other speeches? Donald Trump's recent State of the Union address borrowed a lot of powerful thematic ideas from modern-day progressives and politicians of the past. In this episode we break down his speech along with the story-based Democratic response by Stacey Abrams.
February 3rd, 2019 | 55 mins 2 secs
2020, campaign announcements, campaign rally, campaigns, kamala harris, metaphors, motivation direction, oakland, presidential election, rapport, slogans, stories
So many candidates are announcing a run for the presidency, but what makes one announcement better than another? This episode we review Kamala Harris's remarkable announcement to run for president. In her speech she builds story arcs, weaves meaning into narratives, and demonstrates other persuasive tactics that make the crowd cheer.
January 18th, 2019 | 1 hr 3 mins
border wall, chuck schumer, donald trump, government shutdown, immigration, mexico, nancy pelosi, oval office, politics, speeches, trump shutdown
In this episode we break down Donald Trump's Oval Office address over the shutdown and border security, as well as the Democratic response from Nancy Pelosi and Chuck Schumer underscoring what is happening persuasively in this political war over reopening the government.
January 4th, 2019 | 1 hr 4 mins
fox news, michael cohen, msnbc, rachel maddow, sean hannity, sentencing, trials, trump
We take a look in this episode at how left and right-wing commentators persuasively cover the same news item – the sentencing of Michael Cohen in federal court which implicates the Trump family and business.
December 23rd, 2018 | 1 hr 1 min
brexit, european union, parliament, speeches, theresa may, united kingdom, world politics
The United Kingdom's exit from the European Union (Brexit) has caused a massive amount of political maneuvering, persuasive speech-writing and debate. Persuasion expert Rintu Basu joins us to break down a speech on Brexit by Prime Minister Theresa May.
December 9th, 2018 | 46 mins 31 secs
ayanna presley, beto o'rourke, elections, midterms, politics, speeches
In the second part of our mid-term victory speech series, we're taking a look at speeches on the left by Beto O'Rourke and Ayanna Presley. These speeches are extraordinary examples of thematic structures, metaphor, and symbolism.
November 23rd, 2018 | 48 mins 58 secs
alexandria ocasio-cortez, elections, midterms, politics, rhetoric, speeches, ted cruz
In this two-part episode we take a look at some of the best victory and concession speeches from the midterm elections by both parties. Here, in part one we break down victory speeches from Alexandria Ocasio-Cortez from New York, and Ted Cruz from Texas.
November 11th, 2018 | 52 mins 25 secs
2018, blue wave, campaign ads, commercials, elections, governors race, midterms, oprah winfrey, speeches
We take a look at a fantastic speech given by Oprah Winfrey for Stacy Abrams in the Georgia Gubernatorial race, as well as some of the most influential midterm election ads and the impact they may have had.
October 26th, 2018 | 1 hr 8 mins
amy klobuchar, brett kavanaugh, cory booker, diane feinstein, lindsey graham, me too, senate, supreme court, ted cruz, thom tillis
Was Brett Kavanaugh lying in his Senate hearing? In this episode we delve into his congressional testimony after Blasey-Ford aired her accusations and analyze his body language, voice tone, and congruence. We also take a look back at the first day of congressional testimony where senators are persuasively setting the stage. This is part 2 of a two-part series.
October 12th, 2018 | 55 mins 2 secs
breet kavanaugh, congress, corey booker, elections, hearings, kampala harris, politics, senate, supreme court
In this episode we drill down into the Senate Judiciary Committee's hearing on Christine Blasey-Ford's accusations against Brett Kavanaugh. We examine her story and it's nonverbal elements, along with how the situation has been politicized by the senators.