Episode 58

The State of Trump's Union


February 19th, 2020

41 mins 1 sec

Your Hosts

About this Episode

What makes even controversy-prone politicians sound regal and full of hope? We break down the techniques of speechwriters in Trump's latest State of the Union address in this episode.

Listen as we delve into:

  • The opening nominalization and invented word that frames the entire speech
  • The two-word sequence language pattern that is used again and again in order to capture imagination and yet not say much at all
  • Political Theater and how Trump uses the State of the Union like a daytime TV show giveaway contest
  • Using submodalities from NLP in order to give your speeches an extra spark
  • How Trump uses "aversion language" of being trapped, being forced to pay for things, or having rights taken away from you
  • Another American history lesson: What Wyatt Earp, Davy Crockett, and Annie Oakley have to do with who you should vote for in 2020.
  • And more!

Beto O'Rourke's speech that was mentioned in the show is here: https://www.facebook.com/watch/?v=2422498247760393

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(Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)

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