Episode 41

Marianne Williamson in San Francisco


September 4th, 2019

1 hr 5 mins 33 secs

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About this Episode

In this episode we break down a Marianne Williamson campaign rally in San Francisco, where she covers many areas of her policy but more importantly how she thinks about the politics. We break down how she has managed to gain as much traction as she has, and analyze her persuasive communication. Listen to this episode to find out:

  • Is Williamson's voice a helpful inspiration to bring new air to our political system, or is she "flat out crazy"?
  • How she uses Trumpian tactics of crowd handling to move the audience and insert new ideas.
  • Why it's important that Williamson grew up in Texas and what that has to do with baseball.
  • Associating into the "second position" of the other as described in Neuro-Lingustic Programming and how she uses this tactic without saying what she is doing.
  • What the health of the body has to do with national security, and why you need to listen.
  • A call-back to one of Biden's old tropes, and how she spins it and makes it her own.
  • Punctuational ambiguities and how she uses an old Milton Erickson technique to give double meanings.
  • Why a few statistics about women generated her so much cheering and applause.
  • The metaphors of a song, a dog whistle, and a megaphone, and how Williamson uses "VAK" languaging to gain rapport with more of the room.
  • And more!

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(Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)

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