Digitally Correct, with Special Guest Emma Kraus

We're joined by Emma Kraus, a digital strategist who specializes in campaign social media, email, and peer-to-peer texting. We ask Emma our burning questions about digital fundraising and campaign ads, including:

• Who is being most effective at using ads currently, and whether some campaigns are better at digital fundraising than others.
• The sneaky Facebook strategy that both Kamala Harris and Amy Klobuchar use to sign people up for their e-mail lists.
• The two most valuable pieces of information that a campaign can have about you.
• How a campaign can know exactly who you are, including your Facebook profile and use that to market to people like you.
• Why your last donation amount is so important to campaigns and how it might determine which events you are invited to.
• How taking a simple three question survey gives campaigns a big edge.
• How Julian Castro and Cory Booker's campaigns tackled the same event two different ways,
• And more!

Link to a PDF of the ads that we reviewed on this show to follow along with.

Twitter videos that we talked about:
Julian Castro's Ad
and
Cory Booker's Ad

Remember to visit our website and support us through Patreon!

You can also follow us on Twitter and Facebook!

(Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)