About this Episode

Bernie Sanders has launched his bid for the presidency, again. What will make it different this time around and what is his messaging to his supporters? In this episode we break down Bernie's announcement video for the presidency, as well as his ads. You will learn:

  • Why Bernie's plan to get to "1 Million Volunteers" was so easy for him to achieve
  • How the hypnotic principle of Pyramiding of Suggestions is used to build a track record and boost voter turnout
  • "Double communication" techniques coming from multiple styles of ambiguities
  • How Bernie uses anchoring / classical conditioning to great effect
  • Repetition in speech writing and how it allows ideas to be accepted more easily
  • What "real change" means and whether it fits with his democratic socialist message
  • The special interest boogeymen who are out to get you, and how Bernie paints big-picture solutions to these problems
  • How Bernie uses the technique of mindreading to make you think that he knows exactly what is going on in your head
  • And more!

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(Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)

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