Episode 26

Kamala Announces

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February 3rd, 2019

55 mins 2 secs

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campaign rally oakland presidential election 2020 slogans motivation direction rapport stories metaphors kamala harris campaign announcements campaigns

About this Episode

Kamala Harris is one of the latest to announce her campaign for the presidency, and she begins with a rally in Oakland, CA, her hometown. In her rally she recounts her journey to where she is now, and where she sees herself and the country going. Learn in this episode:

  • Why Kamala Harris' campaign slogan works better in the minds of voters than Hillary Clinton's campaign slogans
  • How she uses artfully vague value words to inspire positive emotions within her base
  • Rapport-building techniques that Barack Obama used in a similar speech
  • Why some persuasive devices work better toward the beginnings or ends of speeches than other times
  • How cult leaders use similar techniques in order to bypass critical thought
  • Her narrative in connecting the campaign slogan to her personal history
  • Body language signals that cause the crowd to go wild

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(Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)

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