If you've been paying attention to the news coming from the United Kingdom, you know one of the most urgent issues is Brexit - the UK's exit from the European Union. Today we are joined by our special guest Rintu Basu, who is a persuasion expert living in the UK.
We break down in this episode a speech given by Prime Minister Theresa May. Highlights include:
- Using repetition to reinforce "facts"
- "If, Then..." loops in language
- The demographics of Remain versus Leave voters
- The differences in UK Parliamentary debate and other chambers around the world, and how persuasion is built in to the UK system
- What "The Backstop" is and how it came to be such a trigger-point issue
- How Theresa May sets up for the opposition to feel they are included but then puts them in a box
- Using the values of being "honest" and "personal" to get people to let their guards down
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