Episode 21

Mid-Term Victory Speeches, Part 1


November 23rd, 2018

48 mins 58 secs

Your Hosts

About this Episode

Victory and concession speeches are some of the best places to look for persuasion patterns. They represent the candidate's messaging to their base, as thank-you's for the past and planning for the future come together.

In this two-part episode, we take a look at some of the most persuasive speeches. In part 1, we are breaking down two victory speeches from Alexandria Ocasio-Cortez and Ted Cruz.

Some of what we cover in this episode include:

  • Cause and Effect language patterns
  • Motivation direction (Pain or Pleasure) of politicians and how that might impact their results
  • Personification of ideas
  • Nonsensical rhetoric that makes sense only in an emotion-filled moment
  • Music as a classically conditioned anchor
  • Why Alexandria Ocasio-Cortez might have won
  • Conservative vs Liberal themes: Defense and assault
  • More jobs, more security, and more freedom! (For whom, specifically?)

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(Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)

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