Episode 21

Mid-Term Victory Speeches, Part 1

November 23rd, 2018

48 mins 58 secs

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About this Episode

Victory and concession speeches are some of the best places to look for persuasion patterns. They represent the candidate's messaging to their base, as thank-you's for the past and planning for the future come together.

In this two-part episode, we take a look at some of the most persuasive speeches. In part 1, we are breaking down two victory speeches from Alexandria Ocasio-Cortez and Ted Cruz.

Some of what we cover in this episode include:

  • Cause and Effect language patterns
  • Motivation direction (Pain or Pleasure) of politicians and how that might impact their results
  • Personification of ideas
  • Nonsensical rhetoric that makes sense only in an emotion-filled moment
  • Music as a classically conditioned anchor
  • Why Alexandria Ocasio-Cortez might have won
  • Conservative vs Liberal themes: Defense and assault
  • More jobs, more security, and more freedom! (For whom, specifically?)

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(Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)

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