Episode Two is all about the inside process of crafting an effective campaign message!
This is an insightful chat with special guest, Peter Koltak; Chief of Staff to a U.S. Congressman and accomplished expert in political communications about how a campaign message evolves from a half-baked idea into a finished talking point.
We explore the concept of collective political mythologies within different segments of American culture.
Finally we examine the relationship between the message and the messenger; how candidates adapt or fail to adapt to their audiences and their own personality flaws.
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