Episode 2

How the Message Gets Made, With Special Guest Peter Koltak

February 28th, 2018

48 mins 32 secs

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About this Episode

Episode Two is all about the inside process of crafting an effective campaign message!

  • This is an insightful chat with special guest, Peter Koltak; Chief of Staff to a U.S. Congressman and accomplished expert in political communications about how a campaign message evolves from a half-baked idea into a finished talking point.

  • We explore the concept of collective political mythologies within different segments of American culture.

  • Finally we examine the relationship between the message and the messenger; how candidates adapt or fail to adapt to their audiences and their own personality flaws.

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(Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)

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