Episode 2

How the Message Gets Made, With Special Guest Peter Koltak

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February 28th, 2018

48 mins 32 secs

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us congress peter koltak politics government communications messaging press bernie sanders hillary clinton barack obama donald trump

About this Episode

Episode Two is all about the inside process of crafting an effective campaign message!

  • This is an insightful chat with special guest, Peter Koltak; Chief of Staff to a U.S. Congressman and accomplished expert in political communications about how a campaign message evolves from a half-baked idea into a finished talking point.

  • We explore the concept of collective political mythologies within different segments of American culture.

  • Finally we examine the relationship between the message and the messenger; how candidates adapt or fail to adapt to their audiences and their own personality flaws.

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(Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)

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