NRA-TV

The NRA has a vice-grip on our current political environment on the issue of guns, but how do they do it? In this episode we explore:

• The controversial tactics they use to persuade supporters, and how that changes with who is in office
• How they use rhyming and repetition to create a powerful message
• Why their "We the People" message from the Constitition's preamble is being used so persuasively
• How gun deaths are framed in order to lobby for expanded gun rights
• The way they use music and imagery to amplify the emotional nature of their videos
• And more!

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(Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)