Episode 15

If You're Gonna Run in Texas


August 31st, 2018

40 mins 42 secs

Your Hosts

About this Episode

In this fascinating episode we step into the high-profile Texas Senate race between Ted Cruz (R) and Beto O'Rourke (D). Each side is running scathing ads against the other, and these ads are heavy in persuasive devices. We break down:

  • How Ted Cruz hijacks a popular country song in order to damage his opponent's reputation
  • The way Beto O'Rourke is somehow able to successfullly deliver a viral speech in the language of African American civil rights leaders
  • Using artfully vague language to dog-whistle and suggest multiple ideas at once
  • How specific examples of American history can be used to elicit nostalgia, and how that is attached to the candidate
  • How one particular behavior, kneeling for the pledge, is being framed in radically different ways that is dividing the country, and what it means about a person's thought process
  • The types of wording that is used to appeal to Republicans vs Democrats

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(Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)

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