President Obama was widely recognized as a highly effective public speaker. From his soaring 2004 Democratic Convention speech that put him on the map to his historical presidential campaigns, Obama has repeatedly demonstrated a remarkable ability to inspire the masses. But what made him so good?
We speak with veteran campaign consultant and scholar, Michael Reitzes who worked on President Obama's campaigns in 2008 and 2012 about a study he produced analyzing Obama's persuasive speech patterns.
Reitzes and his partner took all the speeches candidate Obama gave on the 2008 campaign and ran them through a computer to statistically determine which rhetorical tactics he would employ at which moments in the campaign. When Obama was behind in the polls, did he appeal to specific policies? When he was in a red state, did he appeal to higher common values? All of these questions and more will be answered on this episode of Subliminally Correct!
(Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)Support Subliminally Correct