About this Episode

What does a pioneering psychiatrist born in 1901 and Donald Trump have in common? More than you might think!

In this episode we explore how Milton Erickson, an American Psychiatrist and Hypnotherapist, practiced persuasive linguistic techniques that were later popularized and used in sales, advertising, and even politics. Erickson was a true pioneer in hypnosis and therapeutic interventions, but his contribution to hypnotic language may be what he is most well-known for.

How do contemporary politicians use these techniques to slip their messages in subconsciously? How can you use this in your own life to accomplish your goals? Take a listen as we answer these questions and more in this fascinating introduction to the Milton Model!

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(Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)

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