Episode

People Focused, Data Driven with Special Guest Luke Riley

March 16th, 2018

49 mins 2 secs

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About this Episode

This episode we chat about the methodology behind predicting voter behavior with special guest, Luke Riley who worked in Hillary Clinton’s Brooklyn data operation.

  • We start by exploring how campaigns and firms like Cambridge Analytica build a predictive mathematical model of the electorate using consumer data and polling.

  • Then we discuss how this process played out with the dynamics of the 2016 election. Can the best data in the world make up for an enthusiasm gap?

  • Finally we look forward to the future of campaign data and analytics. What were the lessons learned and where are we headed?

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(Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)

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